Roll With It!

In honor of EMS Week-2010, I thought I’d promote the (dare I say) sexiest video I’ve ever seen come to volunteer recruitment and retention.

Created in 2005 by the Pennsylvania Department of Health, “Roll With It!” was designed to capture the excitement of prospective EMS personnel as a pre-emptive strike against a growing manpower shortage in their state.

It worked, as “Roll With It!” brought in thousands of new EMTs statewide.

“Roll With It!” is a part music video, part movie trailer — full-on high energy – high impact web site for the recruitment of fire and EMS personnel.

Congratulations and thanks to all EMS personnel around the world for what you do every day.

Celebrate EMS Week in style: “Roll With It!”