Grabbing and keeping the public’s attention for the purpose of promoting a product, service or a cause has become a billion dollar business. As fire and emergency medical services struggle to find or maintain its identity in this generation of flux, ...

As happens pretty frequently, I had a fire chief call recently to ask for some advice on what has become a bit of an arresting matter in his volunteer fire department. It appears that a prospective candidate for membership was being ...

I just visited a volunteer fire department’s web site based on a referral from Facebook and was disappointed, if not dismayed, to find that “Recruitment” was listed at number 11 out of 18 options on their site’s sidebar menu. I ...